Beyond the Logo™

Bing Creative now offers a solution to this core business challenge called "Beyond the Logo."

In just six weeks, this unique, proprietary process will provide you with powerful words and visuals that will make your brand stand out from your primary competitors.

By participating in Beyond the Logo you will emerge with the following powerful business tools:
Brand Alignment
A New Brand Identity
A How-To Guide For Using Your New Brand Identity
A "Brand Reveal" Presentation

This business solution will make it easier to win new business and invigorate your entire company.

Here is a more detailed explanation of what is included:

1. Brand Alignment

   A good brand positioning statement will define how your customers, prospects and key stakeholders view your company, your brand and your products. We will help you define your brand's unique position in the market relative to your competitors and we will develop a tagline and the key messages to help you articulate these meaningful differences.

2. A New Brand Identity

   Using your newly defined positioning statement and tagline, we will develop a powerful new image for your brand. This will include a new logo in both black and white and colour that provide a refreshing look that will separate you from the pack and reinforce your unique positioning.

3. A How-To Guide For Using Your New Brand Identity

   We will develop a brand identity guide that provides clear direction to your employees and external suppliers on consistent and effective use of your logo, typography, colours and imagery. Applying your new brand identity to your Web site, print collateral and other promotional materials will enable you to create a unified presence and deliver a powerful and consistent message and look reflective of your unique positioning.

4. A "Brand Reveal" Presentation

   We will create a customized and motivating presentation you can use to bring your employees up-to-speed and on-board with your new brand. The presentation will outline what a brand is, why it's important and how your new brand will help you breakthrough the competition to drive your business forward. In addition, Bing Creative will deliver the "Brand Reveal" presentation to your key internal audiences as part of the roll-out of your new, revitalized brand.

Want more info?

For more information and pricing contact us:

tel.: 416.603.2464  |  studio@bingcreative.com