DESIGN FOR WOMEN
NUTELLA® created an inclusive online community called The Breakfast Table to help Canadians overcome some of the challenges of serving their families a balanced breakfast. The Breakfast Table provides expert and peer group tips that will help parents provide their children with the balanced breakfast they need to fuel their day.
Bing Creative designed the identity and various promotional materials to help get the word out about this new online resource.
To visually bring the notion of conversation to the breakfast table, Bing Creative designed stylized speech bubbles that overlap to form the shape of a breakfast table. The identity represents a two-way conversation around the theme of the resource: breakfast.
A brand identity guide was developed to help Nutella® and their various agencies use the identity across various promotional platforms to ensure a unified presence and deliver a powerful and consistent message.
Some of the promotional elements Bing Creative developed include: an advertorial produced for French and English language Canadian magazines; a booklet introducing Canadians to The Breakfast Table and providing information on the importance of a balanced breakfast; and designs for a direct mail piece and various online ads.
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